Offered by WGGB-TV/Gray Media
Western Mass News, Springfield’s most-watched and award-winning television and digital platform, is looking for a driven, creative, and relationship-focused Media Executive to join our top-tier local media sales team
Duties/Responsibilities include, but are not limited to:
What You’ll Do:
• Develop and implement a strategic sales plan to achieve monthly, quarterly, and annual revenue goals.
• Identify, engage, and secure new local business opportunities through impactful advertising solutions across broadcast and digital platforms.
• Build, retain, and grow key client relationships by demonstrating ROI and campaign success through data-driven reporting.
• Create and deliver compelling sales presentations, proposals, and marketing plans customized to each client’s objectives.
• Work independently and collaboratively to manage a robust sales pipeline and forecast revenue accurately using CRM tools.
• Consult with clients to understand their business needs and offer multi-platform advertising packages, including TV, digital, social media, and more.
• Coordinate with internal teams to ensure timely and accurate execution of campaigns and post-sale servicing.
Qualifications/Requirements:
What We’re Looking For:
• Bachelor’s degree or equivalent work experience preferred.
• Minimum 2–5 years of outside sales experience, preferably in media or digital advertising.
• Strong prospecting and closing skills, with a self-starter mentality.
• Excellent communication, presentation, and interpersonal skills.
• Comfortable with fast-paced, performance-driven environments.
• Proficiency with Microsoft Office Suite. Experience with Wide Orbit and CRM systems (Matrix) is a plus.
• Strong organizational skills and a customer-first approach.
Why Western Mass News?
• Be part of a winning team in a supportive, creative, and collaborative culture.
• Competitive base salary + commission + performance bonuses – you control your income.
• Represent a trusted, community-focused brand with unmatched market reach and credibility.
• Access ongoing training and tools to grow professionally and succeed.
