Connecticut's Trusted Media
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Radio & TV Matters
Trusted. Local. Essential.
In a world filled with endless content choices, local radio and television continue to be among the most trusted and influential sources of information, news, entertainment, and emergency communications.
Every day, broadcasters connect communities, inform citizens, support local businesses, and provide critical information when it matters most.
Every day, broadcasters connect communities, inform citizens, support local businesses, and provide critical information when it matters most.
92%
of Americans listen to radio each week
TV
remains one of the most trusted news sources
24/7
emergency alert coverage
Live
local broadcasters serve every CT community
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Broadcasting Connecticut Forward
The Connecticut Broadcasters Association proudly supports the stations and professionals who work every day to keep our communities informed, connected, and engaged.
Keeping Communities Informed
Local broadcasters deliver news and information that directly impacts the lives of Connecticut residents.
From local elections and school closings to community events and public safety updates, radio and television stations provide timely, reliable coverage that national media simply cannot.
From local elections and school closings to community events and public safety updates, radio and television stations provide timely, reliable coverage that national media simply cannot.
A Lifeline During Emergencies
Radio and television play a critical role in public safety. Through the Emergency Alert System (EAS), broadcasters provide immediate access to life-saving information during severe weather events, natural disasters, public safety emergencies, and AMBER Alerts.
When power outages, internet disruptions, or other emergencies occur, local broadcasters remain a dependable source of information.
When power outages, internet disruptions, or other emergencies occur, local broadcasters remain a dependable source of information.
Supporting Local Businesses
Broadcast media helps businesses of all sizes reach customers where they live, work, and play.
Local radio and television advertising continues to deliver strong audience engagement, helping businesses build brand awareness, promote products and services, and drive economic growth throughout Connecticut.
Broadcasters are not just media outlets-they are partners in local business success.
Local radio and television advertising continues to deliver strong audience engagement, helping businesses build brand awareness, promote products and services, and drive economic growth throughout Connecticut.
Broadcasters are not just media outlets-they are partners in local business success.
Strengthening Communities
Connecticut broadcasters are deeply invested in the communities they serve.
Stations support charitable organizations, promote community events, raise awareness for important causes, and provide public service programming that benefits residents throughout the state.
Through volunteerism, fundraising efforts, and public service campaigns, broadcasters help strengthen the communities they call home.
Stations support charitable organizations, promote community events, raise awareness for important causes, and provide public service programming that benefits residents throughout the state.
Through volunteerism, fundraising efforts, and public service campaigns, broadcasters help strengthen the communities they call home.
Providing Free Access To Information
Unlike many media platforms that require subscriptions or paid access, local radio and television remain freely available to the public.
This accessibility ensures that all residents can stay informed, connected, and engaged regardless of their financial circumstances. Broadcasting remains one of the most democratic forms of media, providing equal access to news, information, and entertainment.
This accessibility ensures that all residents can stay informed, connected, and engaged regardless of their financial circumstances. Broadcasting remains one of the most democratic forms of media, providing equal access to news, information, and entertainment.
Adapting For The Future
Today's broadcasters are reaching audiences across multiple platforms, including over-the-air broadcasting, streaming services, websites, mobile apps, podcasts, and social media.
While technology continues to evolve, the mission remains the same: delivering trusted local content that informs, educates, entertains, and serves the public interest.
While technology continues to evolve, the mission remains the same: delivering trusted local content that informs, educates, entertains, and serves the public interest.
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